Concept & Event Design | Project Management | Logistics

Brief: Create an engaging activation at Pitt St Mall to welcome back visitors post-COVID, incorporating live entertainment, interactive installations, and pop-up retail experiences to increase foot traffic and support local businesses at Westfield Sydney.

Response: Pitt St Mall Alive was a government grant-funded initiative designed to reinvigorate the precinct and encourage visitation post-COVID. Over a nine-day period, Pitt St Mall was transformed into a vibrant space featuring interactive installations, live performances, and pop-up retail experiences. Visitors enjoyed live music, captivating art displays, and exclusive promotions from Westfield Sydney retailers. The activation successfully revitalized the area, supported local businesses, and reinforced Westfield Sydney’s reputation as a key destination in the city’s heart.

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