Easter 2023

Haben Properties (multi centre roll-out)

Concept & Event Design | Project Management | Logistics

Brief: Develop an interactive and engaging Easter activation to encourage family visitation and increase dwell time during the holiday period.

Response: The Haben Properties Easter Hunt featured a vibrant and interactive experience designed to attract families and boost engagement across three Centres. The activation included themed 3D Easter pods strategically placed throughout the Centres, each containing mini challenges for kids to complete. After completing a challenge, participants could scan a QR code on the pod to upload their answers and enter a draw for exciting Easter prizes.

Delivered on schedule and within budget despite a short lead time, the activation combined eye-catching designs with an engaging challenge format. This approach kept children entertained while providing parents with the opportunity to explore the Centres, resulting in a dynamic and successful Easter holiday experience.

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Pitt St Mall Alive - Westfield Sydney

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April School Holidays - Haben Properties