Concept & Event Design | Project Management | Logistics

Brief: Develop an engaging activation across four Melbourne shopping centres to celebrate Lunar New Year 2022. The campaign should offer interactive experiences, encourage participation, and create a festive atmosphere.

Response: The Lunar New Year activation featured a series of interactive installations and cultural performances designed to captivate and engage visitors:

• Lucky Lantern Infinity Rooms: Immersive spaces filled with vibrant red lanterns, symbolizing prosperity and offering stunning photo opportunities.

• LNY Advent Calendars: A daily prize activation where participants selected envelopes and entered a blue light filled room to reveal their fortune or win exciting prizes.

• Find Your Fortune Display: A hands-on installation that allowed visitors to engage with their zodiac signs and uncover personalised fortunes for the year ahead.

Traditional lion dances and live performances complemented the installations, enhancing the festive ambiance. Repurposing existing assets ensured a cost-effective execution while maintaining high visual impact, creating a memorable and culturally rich celebration that encouraged repeat visits and community participation.